this guide will help you…


Get Clear on Your Ideal Customer or Client

In order to know what type of content you want to create, you need to know who you want to be distributing it to.

Who is your ideal customer or client? What are their pain points and how can you solve them?


Understand What the Buyer's Journey Is

From the first time the user comes across your brand, through to considering your products and/or services and eventually purchasing.

It’s crucial to understand the buyer’s journey and how you can best nurture them.


Brainstorm Different Types of Content Ideas

The content you create for your ideal customers and clients need to reflect and resonate with where they find themselves within the buyer’s journey.

From adding value to building trust – we’ll brainstorm your content marketing.