stop boosting

& start converting?


(unless you’re constantly going viral and reaching thousands of new people every day) 🤷🏻‍♀️

Because crossing your fingers is fun and all,
but being confident in strategic ads which generate sales is fun-ner! 😉



Reach your ideal customers and clients through targeted ads that convert


Generate return on your ad spend, rather than wasting dollars on boosting


DIY your own Facebook & Instagram Ads strategically and confidently

the six modules…

Save yourself the headache later and discover how to set up your Facebook Business Manager the right way. From setting up your Facebook pixel + cAPI, Aggregated Event Measurement and Catalogues for e-Commerce to assigning access to team members or asking clients for access – I’ve got you covered!

Get an overview of the marketing funnel including the top, middle and bottom of funnel campaigns; the difference between them and ideas for your business. From specific call-to-actions and incentives, learn how to nurture your cold audiences into buying customers!

Determine who your ideal client or customer is and how to target them strategically. We will cover simpler forms of targeting such as location, demographic and interest-based audiences first.

Then, we will dive deeper into how to re-target people who have engaged with your business before. I’m talking re-targeting people who’ve visited your website and then leveraging that with Lookalike audiences to find people similar to those already interested in what you have to offer.

This meaty module looks at the components of an ad campaign, including ad sets and ads. We take a look at split testing, dynamic creatives and the different types of ad creatives that you can create.

If you’re keen to get technical with your tracking and analytics, we even look into UTM parameters and how you can use these funky website URLs to keep track of important data fed from Facebook through to Google Analytics [PLUS I’ll give you a cheats way of using a copy/paste formula for this!]

Split up in two modules focusing on service-based businesses [Module 5A] and e-commerce businesses [Module 5B], this is where it all comes together! Get an over-the-shoulder look at how to set up an entire ad funnel from scratch and implement your overarching strategy within campaigns.

There is an example campaign plan to show you how you can implement the marketing funnel for your service-based or e-commerce business.

You’ve pressed Publish on your ads. You’re driving qualified traffic to your website. You’re growing your email list with new leads. You’re seeing people purchase your products online as a result of your ads. But what now?

Our final module will walk you through how to read the data and what the most important metrics are to track. You’ll learn how to optimise your campaigns, and determine whether to “scale or bail” different ads.

here’s what my 1:1 clients say about working with me…

Stop wasting your hard-earned money on ads that aren’t converting.

what’s inside the course

28 Video Tutorials


Interactive Checklists & Guides



Customisable Templates

Plug-and-Play Interactive Spreadsheets

Private Facebook Community for Ongoing Support

Access to All Future Updates [as long as the course exists]

It’s what’s on the inside that counts…

Here’s a breakdown of the lessons and resources in Stop Boosting Start Converting 👇🏼

Module 1: Platform Set-Up
  • Lesson 1.0: Intro to Module 1 [1 min]
  • Lesson 1.1: Setting up Facebook Business Manager [16 min]
  • Lesson 1.1a: [GUIDE] Facebook Business Manager Platform Setup Guide
  • Lesson 1.1b: [CHECKLIST] Before You Press Publish – Facebook Ads Checklist
  • Lesson 1.2: Setting Up the Facebook Pixel [27 mins]
  • Lesson 1.3: The Conversions API? [9 mins]
  • Lesson 1.4: The Impact of iOS 14.5 on Ads [31 mins]
  • Lesson 1.4a: [SLIDE DECK] The Impact of iOS 14.5 on Ads
  • Lesson 1.5: Domain Verification [6 mins]
  • Lesson 1.5a: [GUIDE] Domain Verification
  • Lesson 1.6: Aggregated Event Measurement [13 mins]
  • Lesson 1.7: Setting up Catalogues for e-Commerce Stores [16 mins]
  • Lesson 1.8: Setting Up Facebook & Instagram Shops [5 mins]
Module 2: The Marketing Funnel
  • Lesson 2.0: Intro to Module 2 [1 min]
  • Lesson 2.1: Overview of the Marketing Funnel [31 mins]
  • Lesson 2.1a: [GUIDE] Make My Marketing Funnel
Module 3: Target Audiences
  • Lesson 3.0: Intro to Module 3 [1 min]
  • Lesson 3.1: Targeting Interests, Demographics & Behaviour [20 mins]
  • Lesson 3.2: Custom Audiences [25 mins]
  • Lesson 3.3: Lookalike Audiences [9 mins]
Module 4: The Structure of a Campaign
  • Lesson 4.0: Intro to Module 4 [1 min]
  • Lesson 4.1: Campaigns [20 mins]
  • Lesson 4.2: Ad Sets [19 mins]
  • Lesson 4.3: Ads [25 mins]
  • Lesson 4.4: A/B Split Testing [9 mins]
  • Lesson 4.5: Dynamic Creatives [8 mins]
  • Lesson 4.6: UTM Parameters [17 mins]
  • Lesson 4.6a: [SPREADSHEET] UTM Parameter Tracking Template
Module 5A: Service-based Business Marketing Funnel Implementation
  • Lesson 5a.0: Intro to Module 5A [ 2 mins]
  • Lesson 5a.1: Top of Funnel campaigns [32 mins]
  • Lesson 5a.2: Middle of Funnel campaigns [20 mins]
  • Lesson 5a.3: Bottom of Funnel campaigns [20 mins]
Module 5B: E-commerce Business Marketing Funnel Implementation
  • Lesson 5a.0: Intro to Module 5B [ 2 mins]
  • Lesson 5b.1: Top of Funnel campaigns [20 mins]
  • Lesson 5b.2: Middle of Funnel campaigns [11 mins]
  • Lesson 5b.3: Bottom of Funnel campaigns [22 mins]
Module 6: Monitoring, Optimising & Reporting on Results
  • Lesson 6.0: Intro to Module 6 [2mins]
  • Lesson 6.1: Optimising & Scaling Ads [14 mins]
  • Lesson 6.2: Understanding Key Terms [7 mins]
  • Lesson 6.3: Reporting on Results [15 mins]
  • Lesson 6.4: Industry Benchmarks [5 mins]
Bonus Resources
  • [VIDEO] How to Spy on Competitors with the Ad Library [5 mins]
  • [TEMPLATE] Customisable Client Platform Access Guide
  • [SPREADSHEET] ROI Estimation Calculator
  • [SPREADSHEET] Facebook Ads Campaign Planner
  • [QUICK LINK] Facebook Business Help Centre
  • [QUICK LINK] Ad Policies
  • [QUICK LINK] Ad Copy Scanner

the investment

hey, i’m jess!

Get to know the face behind Stop Boosting Start Converting, and your coach + cheerleader as you dive into the course content 👋🏼

I have a passion for people and I love watching their faces light up as we discuss what they’re passionate about, too.

It’s safe to say that when we work together, I’m not only your go-to Facebook Ads Manager, but your cheerleader as well.

Over the last 3+ years of running my own business, I have worked with over 75 small business owners in growing their brands online. Whether it’s increasing leads for service-based businesses or sales for e-commerce businesses, I have had experience with both!

I help business owners stop throwing money at Facebook Ads aimlessly, and feel confident in implementing a strategic marketing funnel within their ads instead.


i do what i do,
so that you can…

Leverage existing data [including website traffic, customer databases and online engagement] to reach new people online who are similar to existing clients or customers.

Build a strategic and effective funnel which finds new potential clients on autopilot, allowing you to focus on converting leads for the business, rather than finding new people.

 Retarget people who are already interested in what you offer to reduce your cost per result, and increase your overall conversions and return on ad spend.

Nurture potential buyer’s down a marketing funnel which builds awareness and consideration of their brand – turning ad spend into a profitable return.

Feel confident in investing in paid ads which complement one another in nurturing people who don’t know rather than work as a stand alone campaign.

here’s what SBSC students have said…

Leanna Whyte
Social Media Marketing Freelancer

Madeleine Robson
Robson Digital

the investment

You’ve got questions! I’ve got answers…

Click on the FAQs below to open 👇🏼

What do I get in the self-paced course?
  • Immediate access to Stop Boosting Start Converting course content.
  • Access to our private Student Facebook group exclusive to like-minded business owners who are growing their business through paid Facebook ads. PLUS! Get your questions answered by Jess and other students in the group as you need it.
  • Lifetime access to all of the course content, all future updates and private Facebook community, for as long as the course exists.
  • Special discount for 1:1 mentorship calls offered strictly to SBSC students.
Is there a payment plan?

Yes! You can pay 3x monthly payments of $333 AUD. Choose the pay-in-full option and get access to 40+ customisable Canva templates for your ad graphics.

Are there any costs additional to the course price?
By investing in this course, you are prepared to spend money on paid advertising through Facebook and Instagram. This ad spend is paid directly to the Facebook Ads platform through your preferred payment method, which is set up via your ad account in the first module [if you do not already have it set up].
How much should I expect to spend on paid ads?
While you can spend as little or as much as you’d like on Facebook and Instagram Ads, results will vary subject to your budget.
It’s good to remember that the more money you invest in ads [particularly at the beginning while you are gathering valuable data for remarketing ads], the more people you will be able to reach – and therefore, the more potential conversions you will generate.
I recommend starting with no less than $10/day per ad set [target audience] you run. I encourage my 1:1 clients to invest a minimum of $50/day to begin with.
Can you guarantee results?
Due to the nature of investing in paid ads, and the many variables involved, results will vary from business to business. As much as I’d love to be a magical fairy that can whip out your ideal customers credit cards to make a purchase, I can make no guarantees, promises or projections about your future sales or results. 
How long can I expect it to be before I start seeing a return on investment?
If you’re willing to invest both your time and money into setting up your ads and funnel for success, then you will see growth for your business online.

Your goal might be to increase website traffic, build your email list, generate more enquiries or make more sales. Whatever it is, you need to be patient with the process [particularly if you’re running ads for the first time ever].

There are many variables that come into play when it comes to the success of your paid ads. 

This includes:

  • Whether your website is optimised for mobile or not.
  • If you have a Facebook pixel installed on your website already tracking data.
  • The conversion rate of your website.
  • Whether you are a start-up with minimal [or zero] sales, or a small business owner with a proven record of sales [both in the past and currently].
  • The quality of your imagery on your website, in your Catalogue and in your ads.
  • Your budget for ad spend.
How long will it take me to complete the course content?

There is almost 8 hours of video content within this course, along with templates, checklists and guides. You could binge watch the entire course in a day, if you wish – or span it out across six weeks, watching one module per week. 

Can I get a refund if I don't like the course?

Due to the nature of this online digital course and your immediate access to the content, this is non-refundable and may not be transferred to another person. If you are really unsure as to whether you are a right fit for this course, please reach out at so we can discuss this further together.

how does this sound?

You have made the investment to learn how to DIY Facebook Ads strategically for your business, and you have set up your marketing funnel.

Your top of funnel campaigns are increasing brand awareness, building your email list and driving website traffic from cold audiences who have never heard of you before. Your middle of funnel campaigns are adding more value to your warm audiences, and your bottom of funnel campaigns are retargeting your hottest audiences with incentives to buy.

You’ve nurtured them down the buyer’s journey – through the marketing funnel, and they just need that final push to convert. And after a few months of gathering this valuable data to widen your audience, you have 6x, 12x or even 24x your ad spend.

Here’s the thing with Facebook Ads. It’s an investment of both time and money. If you want your ads to be successful, you need to learn how to run paid ads that convert within a strategic marketing funnel. 

The results above are from real clients that I have worked with 1:1. But it didn’t happen overnight. These results took an investment of time and money. But when you invest both of those things correctly? Turning $1,700 of ad spend into over $21.8k is absolutely possible.

Absolutely would recommend Stop Boosting Start Converting – especially for someone who is just starting out using Ads Manager! I had been following Jess on Instagram for a while and was interested in learning more about her funnel strategy, so enrolled in SBSC.

Learning about the marketing funnel was so valuable, and the tips on setting up a successful Ads Manager profile from the beginning was also helpful. I really enjoyed this course Jess, thank you for your time in putting it together. I am looking forward to keeping in touch through the private Facebook group, and checking back as more content is updated as time goes on!

Leanna Whyte

Leanna Whyte [Sole Trader]

SBSC is such a valuable course! Jess covers EVERYTHING you need to know about FB ads! I’m seeing better results in my ads already!

Cindy Warner

Gabbi J Digital

Using SBSC as a checklist on creating an ad made my life easier. I have gained so much improvement while doing this course, which has given me even more confidence in creating ads.

Sydney Jr Basing-at

Junior Media Marketing

this course is for you if…

✔ You have a product and/or service that you sell which is already a hit, but you see your organic reach declining. You have tapped out your organic audience, and it’s time to invest in paid ads to reach new people in your target market.

✔ You have boosted a post here and there before – or tried Facebook Ads – but it’s lacked strategy behind it. You know it is time to generate return on your investment through implementing a strategic marketing funnel to nurture a cold audience to conversion.

✔ You want to learn how to DIY your own ads effectively to:
(a) remove the financial burden of investing in an Ads Manager ongoing
(b) jump into Ads Manager with complete confidence and zero overwhelm as you build your online presence
(c) uspkill as a service-provider to offer Ads Management as a service for your clients – or
(d) all of the above, perhaps?

this course is not for you if…

✖ You aren’t ready to invest in yourself and your business by learning effective marketing strategies to grow online.

✖ You want a quick fix to see sales or leads come through overnight, and aren’t willing to put in the hard work to implement these strategies within your ads.

✖ You aren’t ready, or willing, to invest into paid ads by spending a minimum of $10/day per campaign you run.

✖ You are wanting to promote an app. This course is designed for business owners promoting their own [or their client’s] product or service through a website.

DISCLAIMER: Due to the nature of investing in paid ads, and the many variables involved – results will vary from business to business and JES Solution Marketing can make no guarantees, promises or projections about your future sales or results. Knowing this, although you will be following this course, you may not receive the sales or income desired. Your access granted to the course content after purchase is immediate, and is completely confidential to you. You are not to share the course material with anybody outside of the course. This website and course is not a part of Facebook or Facebook Inc., and is not endorsed by Facebook in any way.