In today’s digital age, content is king, and businesses across the globe are constantly seeking new ways to engage with their audiences. While it’s true that content creation has traditionally focused on physical product-related topics like hauls and try-ons, what should service and digital product providers do to stay relevant in the content game?
If you’re in the business of offering services, digital products, or events, you’ve come to the right place. In this blog post, we’re revealing 4 Instagram Reel or TikTok ideas that have catapulted our clients’ socials to the top of their game!
Content Idea #1 for Service-based Businesses & Digital Products: Tutorials
When it comes to digital products, programs, and websites, tutorials are the golden ticket to showcase what’s under the hood.
These step-by-step guides provide your audience with valuable insights into your offerings and how they can benefit from them. Particularly before they invest in it, so they get a sense of ‘trying before buying’.
Hone in on a specific feature of your digital product in detail or provide an overview of all the different tools, so they can get a taste visually of what things look like once they checkout.
Whether it’s demonstrating the functionality of your digital tool or walking through the features of your software, tutorials establish you as an expert in your field and help potential customers understand the value you bring to the table!
Content Idea #2 for Service-based Businesses & Digital Products: Storytimes
Service-based businesses and digital product providers can leverage the power of storytelling through a more casual, direct-to-camera approach.
Storytimes allow you to share relatable narratives that touch on the pain points your customers face. By illustrating how your service or product addresses these challenges, you create a genuine connection with your audience.
Hooks, such as ‘You wouldn’t believe what happened to me today!’ or ‘This didn’t really go the way I’d planned…’ are a great way to stop your audience’s scroll and encourage them to keep watching.
Stories are powerful tools for building trust and highlighting the human side of your business! But don’t forget, it’s important to keep it engaging, so start the storytime in the middle with a teaser, and edit down the clips to ensure they’re concise and to the point.
Content Idea #3 for Service-based Businesses & Digital Products: Vlogs
If your business offers services or organises events, vlogs [short for ‘video logs’] are an excellent content format to consider.
Not only are people naturally ‘nosey’ and love seeing behind-the-scenes of what a day in your life looks like, but vlogs offer a firsthand look at the experiences you provide. And the best part? It doesn’t feel like selling, because you’re showing it in a natural way through lifestyle content, rather than something that feels super salesy.
There are a few ways you can record and edit your vlog: (a) direct-to-camera talking while you’re recording the videos, (b) record a voiceover after you’ve edited the footage [like this example] or (c) a carousel of photos with timestamps of your day and what you did [which is great if you’re time-poor or not confident on camera].
Through immersive storytelling and engaging visuals, you can inspire your viewers to want to experience these moments for themselves. This gives your audience a taste of what it’s like to engage with your brand. Vlogs capture the essence of your service or event and can be a powerful tool for attracting new customers.
Content Idea #4 for Service-based Businesses & Digital Products: Green Screens
For service-based businesses and digital product providers, including green screen videos into your social media content strategy can be a game-changer!
This format allows you to visually display results, whether it’s showcasing dramatic before-and-after transformations, or discussing the entire service experience.
Hot tip: grab the video you want to use in the background and make sure it’s in your phone camera roll, then use the ‘green screen filter’ within the Instagram app to record your green screen video!
By using green screen magic, you can create polished and professional videos that effectively communicate the value of your offerings.
Need Help With Content Creation? We’ve Got You Covered!
If you’re eager to incorporate these social media content strategies into your business but find yourself too busy, unsure of where to start, or camera-shy, we have a solution for you! Check out our social media content calendars or user-generated content (UGC) packages.
Our team of creative experts is ready to take the reins and craft compelling content that resonates with your audience, leaving you with more time to focus on what you do best – delivering exceptional services, digital products, or events!